What kind of media institution might distribute your media product and why?

I would use IPC Media (http://www.ipcmedia.com/as) and their partner company MarketForce to distribute my magazine, because I think that my magazine is a lot more similar to Kerrang! than NME, and as Bauer publishes Kerrang! and IPC Media publishes NME - there wouldn't be two closely related magazine under one publisher. Although NME also focuses on some of the music that my magazine does, it has a wider range of genres and bands within the magazine, and mine will focus only on indie/alternative/rock. This is my USP - that it is almost specialist in the fact that it only focuses on certain genres. I would have my magazine advertised mainly on music channels such as MTV and Scuzz - as these channels play the music that my target audience listen to, and other channels such as E4 and LivingTV. I would want it distributed and sold in places like newsagents and supermarkets, like most magazines. My target audience is large as I know of a few other magazines that publish for the same audience, i.e.: RockSound, Kerrang! NME, Metal Hammer etc. All of these magazines are distributed to my kind of audience, or ones very similar, so I know that my target audience is large enough to have my magazine distributed in places such as Tesco and other major supermarkets, alongside the others.