My target audience is all males and females between the ages of 16-24.
Demographic categories: I have chosen to target the catergories C2, D + E mainly, as i feel that they are the ones that my target audience are most involved in, as teenagers. However, catergories A, B, + C1 are also targeted as fans of the music I have chosen to represent spread across all ages and walks of life, so my magazine can appeal to absolutely anybody who enjoys that type of music. I think that category E would be able to afford my magazine, but perhaps not every week like a loyal buyer, probably only when the magazine would really attract their attention, i.e.: 1 or 2 times a month.
Individualists and aspirers.
Demographic categories: I have chosen to target the catergories C2, D + E mainly, as i feel that they are the ones that my target audience are most involved in, as teenagers. However, catergories A, B, + C1 are also targeted as fans of the music I have chosen to represent spread across all ages and walks of life, so my magazine can appeal to absolutely anybody who enjoys that type of music. I think that category E would be able to afford my magazine, but perhaps not every week like a loyal buyer, probably only when the magazine would really attract their attention, i.e.: 1 or 2 times a month.
Individualists and aspirers.
Below are links to UKTribes, and the main types of people that i'm aiming my magazine at:
Scene Kids - www.uktribes.com/?p=tribe&id=10
Moshers - www.uktribes.com/?p=tribe&id=12
Skaters - www.uktribes.com/?p=tribe&id=11
and Indie Kids - www.uktribes.com/?p=tribe&id=8
Here is a video of one of the groups:
The target audience listens to music like indie, rock and alternative etc. which means bands like - You Me At Six, Muse, The Blackout, Panic! At The Disco etc. Most spend their money on keeping their phones topped up, food and clothing, and shop in places like HMV and Rock Collection. On average they spend under £30 a week. They would watch TV programs such as, Skins, Friends, Scrubs, music channels, Glee etc.
(both images taken from http://www.google.com/ when "scene kids" and "skater kids" were searched)
I would like places like HMV + Rock Collection to advertise in my magazine, as I know that, from my audience research, these shops appeal to my target audience. I would also like things such as instrument shops/lessons to be advertised, i.e.: guitar lessons, to get people more involved in the music they love. I would like other advertisements such as hair products because scene/indie/skater kids like dyeing/styling their hair, which I also know from my audience research.
I would like places like HMV + Rock Collection to advertise in my magazine, as I know that, from my audience research, these shops appeal to my target audience. I would also like things such as instrument shops/lessons to be advertised, i.e.: guitar lessons, to get people more involved in the music they love. I would like other advertisements such as hair products because scene/indie/skater kids like dyeing/styling their hair, which I also know from my audience research.
OK but why only social classes C2, D and E? The use of these income/class categories is problematic with teenagers for the reasons we have looked at, and in any case why not teens from A, B and C1? They can be indie fans too, surely? And can E people afford it?
ReplyDeleteSean
Also, what advertising would you hope to get in the mag? HMV and Rock Collection, but what else?
ReplyDeleteSean